「我們是香港第一家獲得Apple認證的蘋果搜尋廣告We were the first in Hong Kong to be certified by Apple for Apple search ads」。-Daniel Lo
Daniel是GoGoChart的創始人及行政總裁，GoGoChart是一家屢獲殊榮的廣告技術公司，專門研究市場策略、付費搜尋廣告、ASO、用戶獲取以及全球世界性規模的公司。
在這一集中，大家將會收聽到Daniel的故事，他如何從幾次業務營運失敗的經驗中，通往建立GoGoChart的成功之路。 大家將會了解移動應用程序的營銷如何運作，並了解哪些竅門和技術可以幫助提升移動應用程序的排名。 到最後，聽聽Daniel對所有初創公司提出的建議。
Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world.
During this episode, you will hear Daniel’s story how he went from several failing businesses to success with GoGoChart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app’s rankings. Listen to the end to hear Daniel’s advice for all startups.
時間戳記Time Stamps：
01:17 –Daniel Lo的介紹和背景
Daniel Lo introduction and background
07:41 –為什麼需要更長的時間來構建應用程式
Why it takes longer to build an app
10:19 –什麼會影響應用程式在App Store中的排名
What affects app rankings in App Store
10:47 –「我們購買了便宜的流量以達到最高排名，然後曝光率就為我們帶來了高質量的流量We bought cheap traffic to get to the top rankings, and then exposure gave us the high-quality traffic」。 –Daniel Lo
13:00 –並非每個企業都需要一個應用程序
Not every business needs an app
14:20 –「我們是香港第一家獲得Apple認證的蘋果搜尋廣告We were the first in Hong Kong to be certified by Apple for Apple search ads」。-Daniel Lo
17:45 –改善應用程式排名的技巧
Tips on improving app rankings
24:00 –給所有初創企業的建議
Advice for all startups
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