「如何細分客戶，這是業務上應該談及的事情。How you segment a customer, that’s a conversation businesses should be having right now.」-斯科特·詹森（Scott Jensen）
斯科特·詹森是一位高級市場營銷和業務策略師。 他最近的工作是在Partner Fusion擔任市場營銷高級副總裁，SEM、產品、創意和數據科學經理。 此外，還有幫助世界各地的公司將數字營銷應用於其業務策略的諮詢業務。
在這一集中，大家將收聽到時景恒和斯科特討論為什麼每個企業都應針對每種類型的客戶予不同價值的主張。 了解如何細分客戶並可以分别給予他們什麼的價值。收聽到最後，學懂如何將潛在客戶轉化為真正的銷售量。
Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy.
During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.
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時間戳記Time Stamps :
00:24 –客戶細分和定位
Customers segmentation & targeting
01:44 –如何為自助倉儲業務細分客戶
How customers can be segmented for a Self-Storage business
06:44 –使用A / B測試做出加價決定
Using A/B testing for price increase decisions
10:44 –為不同類型的客戶區分價值主張
Differentiating value proposition for different types of customers
12:43 –「使用自動轉帳的人會租用更長的時間People who are on autopay, they stay longer」–時景恒
13:38 –為汽車經銷商細分客戶
Segmenting customers for a car dealership
17:21 –將潛在客戶轉化為真正銷售量
Price of converting a potential client into a sale
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